Nielsen: 51-49 to Coalition

GhostWhoVotes reports a federal Nielsen poll to be published in tomorrow’s Fairfax broadsheets will show the Coalition, unchanged on last month. More to follow.

UPDATE: GhostWhoVotes further relates the primary votes are Labor 35 per cent (up one point), Coalition 43 per cent (steady) and Greens 13 per cent (down one), and the poll also shows support for gay marriage at 57 per cent and opposition at 37 per cent.

UPDATE 2: The poll finds little change in the leaders’ personal ratings. Julia Gillard is stable on both approval (54 per cent) and disapproval (39 per cent), while Tony Abbott is up two on approval to 47 per cent and down two on disapproval to 48 per cent. Gillard’s lead as preferred prime minister is 53 per cent (steady) to 40 per cent (up a point). The Coalition leads as best party to handle interest rates (47 per cent to 33 per cent) and create greater competition between the banks (46 per cent to 32 per cent). Fifty-five per cent now believe the government should serve a full term, against 42 per cent who would like a new election as soon as possible.

UPDATE 3: Essential Research also has the Coalition leading 51-49, for the third week running. Julia Gillard’s approval rating is at 43 per cent, down two on a month ago, and her disapproval up one to 38 per cent, while Tony Abbott is up a point on approval to 40 per cent and down five on disapproval to 40 per cent. Gillard’s lead as preferred prime minister has narrowed from 49-33 to 45-34. There are also questions on viewing of sport on free-to-air and pay television, presumably apropos of the anti-siphoning issue – although opinions on this are not engaged directly.

Author: William Bowe

William Bowe is a Perth-based election analyst and occasional teacher of political science. His blog, The Poll Bludger, has existed in one form or another since 2004, and is one of the most heavily trafficked websites on Australian politics.

857 comments on “Nielsen: 51-49 to Coalition”

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  1. [BK,
    You can have a cuppa with the puff adder!]
    Kidette
    Thanks for that. I have just got back from fighting a nearby grassfire and have started to watch a recording of QT so it looks like I’ve got something to look forward to.

  2. [443 victoria
    Posted Monday, November 22, 2010 at 4:02 pm | Permalink
    SK

    I actually thought QT was tame today, apart from the poodle being kicked out, which I missed.]

    may be julia is feeling a little tired who could blame her.

  3. I wish people here would stop getting so excited over QT. For the past three years Labor has regularly trounced the rabble, not been reported as such, and having zero effect on voter opinion

  4. i wish the membes wore microphones so we could hear what they get sent out for.
    but then i suppose they wouldnt say what they say.
    does any one know why pyne was sent out and what he said.

  5. [Gary,

    It’s a waste of time trying to explain to the La La brigade that the ALP can magically win over a hostile media ala Mary Poppins with it being accused of Spin.

    In fact #OhMike calls Julia the the “Prime Spinster cos of a) she isn’t married and “b) because of using “Spin Doctors”.

    If you don’t believe me have a listen on thev weekend – you’ll get an edcuation on how the conservative mindset, and their complient media operate – oh and if you dare to challenge them – be prepared to be mocked, ignored and jeered at – and that’s just from the host.]

    Oh yes Frank, the key to voters hearts is through the late night shock jocks with an audience of 7.5 people.

    He is such a typical example of all journalists.

  6. The ABC lost whatever tiny sliver of credibility it had left when Andrew Bolt was allowed on Sunday’s Insiders to make completely groundless and unsupported comments about the NBN without being challenged for evidence.

    B-G’s otherwise sensible comments on shaping a message to ensure concrete achievements are well publicised lose resonance because of a failure to acknowledge the extraordinary circumstances currently prevailing in the media.

    Australia is currently in the grip of a similar campaign to that carried out in the media in the UK during the 1970s (led by guess whose papers). The excellent book When the Lights Out covers this issue very well.

    Interestingly it also recalls the scepticism expressed by many over claims of conspiracy at the time and the subsequent admissions which suggested there had indeed been a coordinated effort to destabilise the government of the day.

  7. [at – and that’s just from the host.

    Oh yes Frank, the key to voters hearts is through the late night shock jocks with an audience of 7.5 people.]

    so only 7.5 people is that in millions or thousands, wish it was only 7 and half people.

  8. [blue_greenPosted Monday, November 22, 2010 at 4:12 pm | PermalinkGary,
    It’s a waste of time trying to explain to the La La brigade that the ALP can magically win over a hostile media ala Mary Poppins with it being accused of Spin.
    In fact #OhMike calls Julia the the “Prime Spinster cos of a) she isn’t married and “b) because of using “Spin Doctors”.
    If you don’t believe me have a listen on thev weekend – you’ll get an edcuation on how the conservative mindset, and their complient media operate – oh and if you dare to challenge them – be prepared to be mocked, ignored and jeered at – and that’s just from the host.
    Oh yes Frank, the key to voters hearts is through the late night shock jocks with an audience of 7.5 people.
    He is such a typical example of all journalists.
    ]

    And that example almost gave Abbott the PM job.

    That attidude prevails on ALL shifts.

    Deny the obvious but of course your hero Tony was given a free ride by #OhMike and his mob

  9. [And that example almost gave Abbott the PM job.

    That attidude prevails on ALL shifts.

    Deny the obvious but of course your hero Tony was given a free ride by #OhMike and his mob]

    A free ride has always been given to conservatives by conservative shock jocks. So what?

  10. @blue_green, a number of ministers already have a made a case for future applications(RE: NBN), but are continued to be ignored by the Media.

  11. [blue_greenPosted Monday, November 22, 2010 at 4:20 pm | PermalinkAnd that example almost gave Abbott the PM job.
    That attidude prevails on ALL shifts.
    Deny the obvious but of course your hero Tony was given a free ride by #OhMike and his mob
    A free ride has always been given to conservatives by conservative shock jocks. So what?
    ]

    You don’t get it don’t you.

    Why do you think Howard survived 11 Yrs of being PM..

    The Answer – 2GB 🙂

  12. What can be done to circumnavigate a right wing compliant media?
    Boycott? Petition? Grass roots campaign against the offenders in the media?

    What can we do to help our party aside from what many of us are already doing?

  13. [Is it just me or are the opposition benches unusually quiet whilst Julia is talking?]

    Maybe the opposition also liked Julia’s black suit ? 🙂

  14. [Maybe the opposition also liked Julia’s black suit ?]
    She looks so impressively in command in black. Perhaps there ‘is’ something in the power of a black suit.

  15. Dee –

    What can we do to help our party aside from what many of us are already doing?

    An excellent starting point is to question the snake oil being peddled. The crud
    being pushed by bg, eg conservative opinion morphing into *fact*.

    I had visitors from the country stay with me over the last week and gave
    them an alternative view about what is actually happening etc. They rarely
    hear labors side of things even though they are labor leaning.

  16. [If you’re talking about that Yes Minister example explain how that matbe used in parliament or in an interview or a major speech.]
    and
    [I don’t accept bg *has shown* anything. Quite the opposite. Its just opinion on
    a political blog.]
    My, my, we are a sensitive lot today 🙂
    As many above have said (and in previous blogs), Yes Minister/Yes Prime Minister is way too close to the truth, and it points out many of the flaws in political systems such as ours. The message I was on about earlier is that you have to put the message in a way that people, and the MSM (not the same thing), will grab on to. Yes, spin it if you have to. I don’t like it, but it’s the way the Opposition get’s it’s grubby message out, and it works. If you just sit back and take it, you will get steamrolled.

    How did the Yes Minister example show this? – two different answers from two different starting points. If you want the MSM to send your message, lead them there, they are stupid enough to follow(not that Bernard is stupid!!!). IMHO, the ALP does not sell it’s message at all well (I know I keep harping on that … sorry!)

  17. [ brisoz
    Posted Monday, November 22, 2010 at 4:22 pm | Permalink

    @blue_green, a number of ministers already have a made a case for future applications(RE: NBN), but are continued to be ignored by the Media.]

    They have actually done quite well on the NBN. It did help get the indies across the line and be a point of difference between them and the oppn.

    From a media perspective I would seek out users of this technology and make case studies of them. Pitch the stories to catalyst, business insiders, landline, etc etc. I would also find local businesses across the country who are keen on it and make them case studies for local papers.

    I would get JG and all other Minister’s standing next to folk who need it and want it.

    In terms of rhetoric, I would weave the NBN into a better narrative about the ALP and how it governs. JG’s ‘I stand for reform and a strong economy speech etc was really clumsy’. I got no story out of it. I got a list of motherhood statments and a list of activities- nothing distinctly Labor and nothing distinctly memorable.

  18. [@blue_green, a number of ministers already have a made a case for future applications(RE: NBN), but are continued to be ignored by the Media.]
    Because they are not making it interesting for the media. They are not feeding the chooks (who said that????)

  19. [You don’t get it don’t you.

    Why do you think Howard survived 11 Yrs of being PM..

    The Answer – 2GB 🙂 ]

    Yep at exactly the same time that Bob Carr reigned in NSW. Remarkable really. 😆

  20. nappin@471:

    [How did the Yes Minister example show this? – two different answers from two different starting points. If you want the MSM to send your message, lead them there, they are stupid enough to follow(not that Bernard is stupid!!!). IMHO, the ALP does not sell it’s message at all well (I know I keep harping on that … sorry!)
    ]

    You can lead a ghorse to water, but you cannot make it drink.

    This applies to our toxic media atm.

    No matter WHAT the ALP say in ANY Fora – it will be ignored and twisted into an attack.

  21. [Gusface
    Posted Monday, November 22, 2010 at 4:27 pm | Permalink

    Dee

    write flowery prose and ignore the elephant in the room, until it ineveitably squashes you

    (c) b_g]

    Yep, the best way to get your message across through an aggressive/lazy media is to sulk.

  22. [????)

    474 blue_greenPosted Monday, November 22, 2010 at 4:39 pm | PermalinkYou don’t get it don’t you.
    Why do you think Howard survived 11 Yrs of being PM..
    The Answer – 2GB
    Yep at exactly the same time that Bob Carr reigned in NSW. Remarkable really.

    ]
    Bob Carr’s policies etc were formulated as a DIRECT result of 2GB.

    Capice ?

  23. I don’t agree, Frank. You have to do it in a way that leads them there. For example, personalise it, get it virul (although that’s a bit old-hat these days), put it into a context that the media likes to work with.

    What’s the alternative Frank? Give up?

  24. bg –

    In terms of rhetoric, I would weave the NBN into a better narrative about the ALP and how it governs. JG’s ‘I stand for reform and a strong economy speech etc was really clumsy’. I got no story out of it. I got a list of motherhood statments and a list of activities- nothing distinctly Labor and nothing distinctly memorable.

    Over and over you prove my point. You a conservative blogger take ongoing issue
    with whatever labor do. This is done on the basis of providing *advice* and that
    your scenarios are *fact*. They are not, they are just plain old opinion no
    matter what spin you try.

    Just take you head out of your backside to start with and stop hitting the weed.

  25. [Bob Carr’s policies etc were formulated as a DIRECT result of 2GB.

    Capice ?]

    Oh and 2GB and 2UE, and the Daily Telegraph all editorialised hard against Iemma and he won in a landslide. That seemed to work.

  26. What’s the alternative Frank? Give up?

    Keep calling out snake oil peddling for what it is. There are classic attempts
    at it going on.

  27. [Over and over you prove my point. You a conservative blogger take ongoing issue
    with whatever labor do. This is done on the basis of providing *advice* and that
    your scenarios are *fact*. They are not, they are just plain old opinion no
    matter what spin you try.

    Just take you head out of your backside to start with and stop hitting the weed.]

    Dave, go and read Kevin Rudd’s Sorry speech. It is as good as rhetoric gets in this day and age. I don;t see why the ALPcan’t get the guy who wrote that back.

  28. b_g

    once you start with the personal stuff, I know i have blown your cover

    continue though with your teeing

    one day you might be able to match with the big boys (and girls)

    tho i sincerely doubt it

    🙂

  29. As distasteful as it may be, Mike Williams absolutely dominates the midnight to dawn shift on the weekends. I think Frank may have posted the ratings info a little while back but iirc he has an audience in the 6 figures on both nights he broadcasts.

  30. [She looks so impressively in command in black. Perhaps there ‘is’ something in the power of a black suit.]

    I liked the suit a lot, but being a guy, for reasons other than the colour. 🙂

  31. [You don’t get it don’t you.
    Why do you think Howard survived 11 Yrs of being PM..
    The Answer – 2GB
    Yep at exactly the same time that Bob Carr reigned in NSW. Remarkable really. ]

    The morning after the 1998 election Michael Kroger was on TV with wtte “Alan Jones got us over the line. It’s a pity he supports Bob Carr.”

  32. [blue_greenPosted Monday, November 22, 2010 at 4:45 pm | PermalinkBob Carr’s policies etc were formulated as a DIRECT result of 2GB.
    Capice ?
    Oh and 2GB and 2UE, and the Daily Telegraph all editorialised hard against Iemma and he won in a landslide. That seemed to work.
    ]

    no, you have selective memory – I seem to recall there were several decisions which were made as a DIRECT result of the actions of the shock jocks and the Terror.

    But in Liberal LaLa land that’s conviently ignored.

    [blue_greenPosted Monday, November 22, 2010 at 4:46 pm | PermalinkWhat’s the alternative Frank? Give up?
    No, its to be rude to people who disagree
    ]

    Diddums.

  33. [Gusface
    Posted Monday, November 22, 2010 at 4:49 pm | Permalink

    b_g

    once you start with the personal stuff, I know i have blown your cover

    continue though with your teeing

    one day you might be able to match with the big boys (and girls)

    tho i sincerely doubt it

    🙂 ]

    I really like you Gusface. You can be quite funny sometimes. Who are the big boys (and girls)? So I know when I where to aspire to.

  34. [Oh and 2GB and 2UE, and the Daily Telegraph all editorialised hard against Iemma and he won in a landslide. That seemed to work.]
    Hardly a landslide.
    Oh and you can thank or blame depending on your POV, a singularly useless opposition leader who cost the libs that election. In a way I wish labor had lost that one.

  35. I don’t see why the ALP can’t get the guy who wrote that back.

    You wish. abbott wanted the same at the last election.

    Spin the rhetoric all you like, I don’t believe a word you say. It just advertising
    mumbo jumbo designed to deceive and it shows.

    You just haven’t learnt to fake sincerity and it shows.

  36. [no, you have selective memory – I seem to recall there were several decisions which were made as a DIRECT result of the actions of the shock jocks and the Terror.

    But in Liberal LaLa land that’s conviently ignored.]

    I seem to recall the Libs not winning a single Western Sydney seat at the 2007 election despite the Telegraph calling for Iemma to be booted.

    It seems you can get a message through when the media are against you.

  37. John Howard survived as PM for 11 years because there was no recession – and there was no recession because China started booming and we became a Chinese mine shaft. End of story.

  38. [blue_greenPosted Monday, November 22, 2010 at 4:54 pm | Permalinkno, you have selective memory – I seem to recall there were several decisions which were made as a DIRECT result of the actions of the shock jocks and the Terror.
    But in Liberal LaLa land that’s conviently ignored.
    I seem to recall the Libs not winning a single Western Sydney seat at the 2007 election despite the Telegraph calling for Iemma to be booted.
    It seems you can get a message through when the media are against you
    ]

    When you have a useless opposition leader known as Peter Debnam leading the party – what do you expect – no amount of fecal polishing by the media would’ve elected him.

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