GhostWhoVotes reports a federal Nielsen poll to be published in tomorrow’s Fairfax broadsheets will show the Coalition, unchanged on last month. More to follow.
UPDATE: GhostWhoVotes further relates the primary votes are Labor 35 per cent (up one point), Coalition 43 per cent (steady) and Greens 13 per cent (down one), and the poll also shows support for gay marriage at 57 per cent and opposition at 37 per cent.
UPDATE 2: The poll finds little change in the leaders’ personal ratings. Julia Gillard is stable on both approval (54 per cent) and disapproval (39 per cent), while Tony Abbott is up two on approval to 47 per cent and down two on disapproval to 48 per cent. Gillard’s lead as preferred prime minister is 53 per cent (steady) to 40 per cent (up a point). The Coalition leads as best party to handle interest rates (47 per cent to 33 per cent) and create greater competition between the banks (46 per cent to 32 per cent). Fifty-five per cent now believe the government should serve a full term, against 42 per cent who would like a new election as soon as possible.
UPDATE 3: Essential Research also has the Coalition leading 51-49, for the third week running. Julia Gillard’s approval rating is at 43 per cent, down two on a month ago, and her disapproval up one to 38 per cent, while Tony Abbott is up a point on approval to 40 per cent and down five on disapproval to 40 per cent. Gillard’s lead as preferred prime minister has narrowed from 49-33 to 45-34. There are also questions on viewing of sport on free-to-air and pay television, presumably apropos of the anti-siphoning issue – although opinions on this are not engaged directly.
I mean how do you go from:
[Few of the sins of the father
Are visited upon the son
Hearts have been hard
Hands have been clenched into fists too long
Our sons need never be soldiers
Our daughters will never need guns
These are the years between
These are the years that were hard fought and won
Contracts torn at the edges
Old signatures stained with tears
Seasons of war and grace
These should not be forgotten years
Still it aches like tetanus
It reeks of politics
How many dreams remain?
This is a feeling too strong to contain ]
to this….
[“The Young Migrant Support and Celebration Day encourages the engagement of international students and skilled migrants in our society, it recognises their contribution to family and community which is representative of the skill and drive they have to make our country a better place.”]
and this…
[“This day offers useful information and networks to attendees and celebrates their contribution to the Australian community.”]
There is no way those words ever passed the lips of Garrett. If the ALP are so lazy, why should the media care?
Its just enough to make you want to cry.
Gary@299
Yep Gary – He IS having you on – as usual.
The minute Labor do as he *suggests* the media burr up at being *managed*
But with the libs thats fine. It is applauded.
[You are right about a hostile media. Do we just bemoan this reality or do our best to make it harder for them to ignore or block the message?]
The only way to do that is for the government to get out there and ‘do’, not talk, ‘do’. Only then do they need to really talk to sell what they have done. Have the facts and figures at hande. Have something to show, not just pretty words or press releases oozing with passion.
[To pretend otherwise is silly. Also, to pretend this ingrained bias can be manipulated with some snazzy words written by some gung ho speechwriters is living in fantasyland]
Gary – PJK’s words did not all come out of his own mouth and the media hung on all of them. Many were written for him and he manipulated a few others. Unfortunately, as much as I hate saying it needs to be copied by JG occasionally, that’s the only way she is going to get real traction in the short term.
Her QT last week was scintillating Gillard at its best.
[victoria
Posted Monday, November 22, 2010 at 12:43 pm | Permalink
my say
it was replayed on ABC radio 774 last night. Not sure if other ABC stations have played it also.]
Now for the sake of my taxes and their pay i expect this to be one of their headlines today
[So now you want a media release to exude passion? You’re having me on.]
A newspaper gets hundred’s if not thousands of releases a day. They have no more than 20 journos in a day. Do the sums. Make them boring if you wish.
A charity can develop pathos with the public when it spends a few thousand dollars on a charity event. It gets media coverage through being clever. But the govt, who spends billions on the welfare of its people can’t get a positive story up. Conspiracy or incompetence?
[The only way to do that is for the government to get out there and ‘do’, not talk, ‘do’. Only then do they need to really talk to sell what they have done. Have the facts and figures at hande. Have something to show, not just pretty words or press releases oozing with passion.]
They have been governing for three years. They have accomplishments, but they are afraid or unable to sell them.
[Gary – PJK’s words did not all come out of his own mouth and the media hung on all of them. Many were written for him and he manipulated a few others. Unfortunately, as much as I hate saying it needs to be copied by JG occasionally, that’s the only way she is going to get real traction in the short term.]
And PJK was ostracized for much of what he said. In fact it came back to haunt him at election time. I could list them now. They made headlines all right but for the wrong reasons and for the wrong effect. Not a good example BH.
Hey, just like Rudd’s words did.
[Her QT last week was scintillating Gillard at its best.]
Spot on and how much of that was reported?
252
B_G
[I don’t see how a strategy of complaining about media coverage actually helps the ALP. It just creates a vicious circle of self-pity.]
I don’t know what your choice in news coverage is but i would certainly like a fair and balanced view when something is passed off as news, not a biased opinion.
There is absolutely no chance of any other party than the Lieberals getting their message out there as they are joined at the hip with Roo and are prostituting their party to ensure he holds the large monopoly of the MSM and the revenue stream from same.
The only way that any semblance of balance can be achieved is banning of overseas ownership of media as well as the amount they can own. The ABC also needs a severe clean out.
Take the time to watch this video called Outfoxed where former Murdoch senior employees tell the story of Roo and his goals. Then you may understand why the ALP has problems getting information out to the public. Looking at your posts i suspect that you won’t bother to watch it, but continue to spout the opposite of what is the obvious, because as Gus says you are quite happy concern teeing.
http://video.google.com/videoplay?docid=6737097743434902428#
[Her QT last week was scintillating Gillard at its best.]
[Spot on and how much of that was reported?]
One swallow does not a Summer make.
bg –
Gillard and her government are far far smarter than you petal. They are the
government while your side are still in opposition.
The last person they would take *advice* from is you.
BH,
Let’s hope she starts this session by putting the boot in!
[They have been governing for three years. They have accomplishments, but they are afraid or unable to sell them.]
Why do they have to do that now? To increase there vote in polls that actually don’t mean anything at this stage? To bring the people with them, those same people that have just voted for a hung parliament? Aren’t the indies the ones they need to talk to?
They need to ‘do’ the big issues so that come the next election they have a something to sell, something major such as the NBN, carbon tax, mining tax (with it’s associated plusses for the community).
Have these things reach the papers and news services because they’re happening not because they’re going to happen.
[Gillard and her government are far far smarter than you petal. They are the
government while your side are still in opposition.
The last person they would take *advice* from is you.]
The funny thing is that most of the *advice* I am providing is what I have learned (and since applied) from media training run by a former Rudd media adviser.
Life has a way of providing interesting cyles and patterns.
[One swallow does not a Summer make.]
No, but it gives you a good indication of what’s to come as far as reporting goes.
What time does QT start today? Or is it not on?
Gary @ 303
How about:
Tell them what you are going to do in a way that makes it attention grabbing and hard to ignore.
Do it while providing reports of progress that are attention grabbing and hard to ignore.
Report successful completion / implementation in a way that makes it attention grabbing and hard to ignore.
I agree with much of what you say, but I also agree with much that b_g says about how to sell the message.
bg –
Well that says it all and proves its not to be taken seriously. A lot of good such *advice*
did Kevin.
my say
the Forum with Malcolm Fraser took place on 10th November, 2010. I doubt it was picked up by the mainstream media then, nor will it be mentioned now.
Gary,
I have never argued that they don’t have to ‘do’. But when you are down in the polls, it seems to be pretty hard to ‘do’ when you are always on the back-foot.
There is also no excuse for bad communication- see earlier. It is a complete waste.
[The funny thing is that most of the *advice* I am providing is what I have learned (and since applied) from media training run by a former Rudd media adviser.]
So a former Rudd adviser has taught you all he knows on this subject, you’re unhappy with the way Rudd dealt with the media and you’re providing us with your words of wisdom on this for JG to follow. So joining the dots … well I think you can see the logical conclusion.
[There are two things something needs to be to make the news. 1) It has to be new. 2) It has to be interesting. To get the first one should be doable. They are a government of a multi-billion dollar budget. They should be doing something new every day. If it fits into a narrative then all the better. To get something interesting, they need good words or good images. Shouldn’t be so hard either.]
Using your logic pray tell how does JoHo and his lawnmowers make the main tv news
over other more news worthy evemts that took place in parliament that day?
[And PJK was ostracized for much of what he said. In fact it came back to haunt him at election time. I could list them now. They made headlines all right but for the wrong reasons and for the wrong effect. Not a good example BH.]
Gary – yes, probably the wrong one to go with. ‘The recession we had to have’ was never forgotten and did him in plus his lack of interest and arrogance in the last year or so. I found that sad to watch – it seemed as tho he switched off or was just burnt out.
I liked the way Tony Windsor spoke this morning and, with the polls showing a majority want the Govt. to go full term, you’re right in saying they should just get on and ‘do’. The Indies don’t look like they will be shifting their vote to the other side any time soon so Labor just need to tell the mob, in simple pictures, every day, what they are doing and no more apologies.
[Well that says it all and proves its not to be taken seriously. A lot of good such *advice*
did Kevin.]
The person left before the downfall.
Apparently Quigley will release some info to MP’s on Monday about the NBN Business Plan…
Wonder if their will be any leaks ?
http://www.cio.com.au/article/368822/quigley_reveals_business_plan_willing_mps/
[Using your logic pray tell how does JoHo and his lawnmowers make the main tv news
over other more news worthy evemts that took place in parliament that day?]
Because it is completely different from the usual fare.
It is new, novel etc. IMHO it did no favours for Hockey.
[I have never argued that they don’t have to ‘do’. But when you are down in the polls, it seems to be pretty hard to ‘do’ when you are always on the back-foot.]
Ever heard of “poll driven”? The last government was criticised for being just that.
Why would the government need to be concerned about the polls now? ‘Do’ then sell and the polls will change.
How many times have I heard about Howard being so far behind in the polls but come election time …
blue_green@324
bg – you are making this up as you go along arn’t you ?
You would be the last person on earth Labor would take advice from
and you know it.
[So a former Rudd adviser has taught you all he knows on this subject, you’re unhappy with the way Rudd dealt with the media and you’re providing us with your words of wisdom on this for JG to follow. So joining the dots … well I think you can see the logical conclusion.]
Actually, the media advisor taught me how to find an interesting angle in any story you could put up. My ideas on rhetoric- the use of words- are self-taught.
[I liked the way Tony Windsor spoke this morning and, with the polls showing a majority want the Govt. to go full term, you’re right in saying they should just get on and ‘do’. The Indies don’t look like they will be shifting their vote to the other side any time soon so Labor just need to tell the mob, in simple pictures, every day, what they are doing and no more apologies.]
Agreed.
[Ever heard of “poll driven”? The last government was criticised for being just that.
Why would the government need to be concerned about the polls now? ‘Do’ then sell and the polls will change.]
I am not arguing them to become poll driven. I am actually arguing for them to communicate better. In return the media will be easier and they will be less on the back-foot. Try running policy when every question is about leadership speculation.
Being poll driven requires only choosing policies that are popular. I am arguing for them to choose policies they believe in and then try and persuade Australia why they are right. That is the opposite of poll-driven.
[The way to combat that is not to say ‘but we aren’t wasting money’ it is to say ‘we need to invest in Australia; it is the right thing to do’. and not resile EVER from that view.]
YES! I want to see the government going in stronger on what you might call the morality of issues; define them as what is “right” as opposed to what is “wrong”. Partly because I think it can be effective to use that sort of rhetoric anyway, but doubly so in this case, because it will be used against a bunch of moral hypocrites.
If the Opposition want to bang on about waste, Labor need to counter that they did the RIGHT THING in order to keep people working, and by keeping people working, they were still feeding themselves and their families, keeping a roof over their heads, purchasing goods and services and paying tax. The alternative – which would have been both socially and economically WRONG – would have meant consigning these same people to the unemployment queue and the consequential knock-on effect to both the budget bottom line and the social fabric of our society.
You make that point ONCE – strongly – and then you spent all the rest of the time truncating it into a shorter, punchier slogan: it was the right thing to do. Do not explain any further. Just repeat over and over, on whatever the issue is.
Before long, your party holds the moral high ground almost by definition and people start looking at the opposition askance and wondering where they are really coming from.
Sounds like a win-win to me.
PS: yes, I know that Labor have used the “we needed to do this to keep the economy ticking over” line, but they took AGES to say it, by which time the “waste” meme was already well and truly entrenched. In order to work, this sort of thing needs to be said as an immediate response to any attack. It requires not much thinking; either you are right or you are wrong. If you are right, defend it to the bloody hilt, FFS, and don’t let those who are wrong run the issue for you.
bg-
Well it shows. ie – say the first thing that comes into your head. That comes
through loud and clear.
I’m sticking with Gillard, ever day of the week & twice on sundays. Government
is much much more than spin.
Labor is well and truly safe with the Indies. I said that well before the govt was formed.
But when it comes to being able to govern WELL, they are only one major policy backflip away from being a lame duck govt. If the NBN or climate policy falls over or if they slide any further in the polls it will be leardership speculation for the next three years.
Conversely, if they improve their lazy communication, continue to ‘craft a narrative’ and deliver the NBN and a real climate policy they will govern for a decade.
Its their choice.
[Actually, the media advisor taught me how to find an interesting angle in any story you could put up. My ideas on rhetoric- the use of words- are self-taught.]
Well, that may sound fantastic but the electorate need to be listening between elections and that is very doubtful and the MSM need to report what is said or done without putting their own negative spin on it. I can’t see how ‘an interesting angle in any story’ or clever ‘rhetoric – the use of words’ will change these factors.
[But when it comes to being able to govern WELL, they are only one major policy backflip away from being a lame duck govt.]
Which is why they need to ‘do’ on these things then sell. It makes it much easier to sell when you have a product to sell.
[Conversely, if they improve their lazy communication, continue to ‘craft a narrative’ and deliver the NBN and a real climate policy they will govern for a decade.]
Forget the bloody narrative, deliver the NBN and a real climate policy and they will govern for a decade.
bg
I find the things you write about interesting. I agree that the gov’t needs to sell its programs and achievements effectively. It will be too late to re-brand their product a few weeks before an election, if the opposing frorces have already set up a negative image of the Labor government in voters’ minds. Doing this in an hostile media landscape will be challenging, but this only increases the need.
bg
I find the things you write about interesting. I agree that the gov’t needs to sell its programs and achievements effectively. It will be too late to re-brand their product a few weeks before an election, if the opposing frorces have already set up a negative image of the Labor government in voters’ minds. Doing this in an hostile media landscape will be challenging, but this only increases the need.
@bg/334,
You forgot something in your calculation, Mike Quigley.
He is the reason why Labor has gained an advantage over Coalition, on becoming more forthcoming and upfront than Conroy.
bg –
No matter how many times conservatives like you hope and wish for this to
happen, all it is is wishful thinking. If If If – If only.
Well wishing for won’t make it happen. Think bg, just for once.
Gillard and her Government will always be ahead of you on what they
need to do or not do and no amount of pontification on your behalf is
going to change that.
Gary,
I agree, Labor needs to do, but it also needs to tell. These things are not mutually exclusive.
I hope those miners are rescued, although I fear it ill be vain hope.
Puff @ 341
I am with you.
I see no point in the attacks on b_g. All he is really saying is to sell the message better and presenting some useful ideas on how this might be done.
Chinda,
That is so well put. Once you cede on the primary argument- you cede on everything.
Tone leads off with the chin again.
Julia lines him up and …. WHACK
I know it is a bit base to comment on Julia’s outfit, but I will indulge, as she is wearing that gorgeous black suit again.
WOW!
[It’s not a strategy, it’s a realisation of what actually exists. To pretend otherwise is silly. Also, to pretend this ingrained bias can be manipulated with some snazzy words written by some gung ho speechwriters is living in fantasyland.]
Exactly, Gary.
ABC and MSM bias deniers like blue_green and Dio just don’t get it – they honestly* think that if only the Gillard Government said x, y or z or did x, y or z, then the media would magically report the positives.
This is a Coalition-compliant, lazy and debased ABC and MSM at work and sadly it will not be magically turned around any time soon. To deny this basic reality is folly for anyone genuinely hoping for this Government to succeed in the national interest.
*I am being generous when I used that word.
Is it just me or are the opposition benches unusually quiet whilst Julia is talking?
[bemused
Posted Monday, November 22, 2010 at 2:04 pm | Permalink
Puff @ 341
I am with you.
I see no point in the attacks on b_g. All he is really saying is to sell the message better and presenting some useful ideas on how this might be done.
]
Thanks Puff and Bemused.
I use this forum to test out my thinking to see how it holds up to scrutiny. For my work I need to think about public communication. I read up on communication theory and it appears (to me at least) that the science and art of rhetoric, as originally outlined by Aristotle easily supercedes any modern market-research led marketing technique.
http://en.wikipedia.org/wiki/Rhetoric_(Aristotle)
SK
I noticed it has started off pretty sombre as well.